This Mascara is so amazing it has made me a one type of mascara buying kind of girl. It is first off in the cutest little tube ever. But most importantly it is organic. Regular mascaras are drying and cause your lashes to become brittle and break off. But this is 100% free of harsh chemicals, synthetic preservatives, and parabens. It doesn't flake or smudge and because of the it is totally buildable to really make your eye lashes dramatic. The wand has the most amazing applicator ever and creates the most voluminous eye lashes ever! Also the brush itself is recyclable. This mascara is just so amazing I can't say enough good about! You can get it at target and Walmart for about 8 dollars so it is also relatively cheap.